By now, everyone probably knows all about store cards and bonus points and all the other tricks that companies do to try and entice customers to shop with them or to learn more information about their customers. Marketing is a fairly sophisticated process and can really help a firm improve their sales margins and raise profits. It is also hoped that it will provide a benefit to the customer but sometimes this gets lost or forgotten by the company. In the long run, this will usually lead to customers moving away so there is a need to provide something back to the users as well.
Online poker is a competitive industry
This is shown perfectly at the moment in the world of online poker. There are so many sites offering ways to play poker online that firms are really having to battle it out to entice customers to them. When there is not much competition, sites can afford to be lazy as poker players will come to them but in a crowded environment, the power lies with the customers and the online poker sites know this. This is why there are so many offers to entice them onto sites and then to keep them there.
First of all, there must be very few sites that do not offer some form of welcome bonus to their players. In some case, this is offered in the form of a referral code which allows a player to get a great bonus when opening up an account with a poker site. Say a poker player was interested in opening up an account at Full Tilt. By using a Full Tilt referral code such as GH600, they would receive a big poker bonus on top of their initial deposit, giving the poker player more money to play with. This can be very welcome when using a new site as it allows people to explore the site and get used to what is on offer.
How often will you return to the site?
Of course, a poker site does not just want players to come on for the welcome bonus and then move over to another site where there will be new welcome bonuses up for grabs. This is where poker sites are providing loyalty points which reward players for coming back to a site and playing on a regular basis or by depositing on a regular basis. Not every site provides offers in this manner but if you intend to play online poker on a regular basis, choosing a site which provides loyalty points or bonuses would be a sensible choice.
Not every player gets to play poker online on a regular basis but those that do, will greatly benefit from this sort of gesture. The actions of the online poker site are no different from a retail store or outlet trying hard to ensure that customers continue to return to them. In a competitive industry, a good degree of power lies with the customer and the online poker sites know this and work hard to get people on-board.